10 February 2010

An ‘A’ effort


Amway Australia. Amway Distributors. Ambassadors. Athletes. Aid to charity. Artistry product focus.

It all adds up to one full-page advertisement in The Australian and one full-blown bold  move on the part of our colleagues at  Amway Australia.

This “A-team” decided to reallocate its 2010 marketing dollars – wisely, we think – to spread the word about Amway’s family of brands, business opportunity and citizenship efforts. In the past, those dollars were used to publish a monthly distributor magazine. It’s a move that’s received accolades from Amway advocates, prospects and distributors alike.

Every month, a similar insert will appear in Australia’s top newspaper, sure to be a marketing effort that makes the grade.

Share This!

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>