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10 February 2010

An ‘A’ effort

the-australian-4-feb-2010

Amway Australia. Amway Distributors. Ambassadors. Athletes. Aid to charity. Artistry product focus.

It all adds up to one full-page advertisement in The Australian and one full-blown bold  move on the part of our colleagues at  Amway Australia.

This “A-team” decided to reallocate its 2010 marketing dollars – wisely, we think – to spread the word about Amway’s family of brands, business opportunity and citizenship efforts. In the past, those dollars were used to publish a monthly distributor magazine. It’s a move that’s received accolades from Amway advocates, prospects and distributors alike.

Every month, a similar insert will appear in Australia’s top newspaper, sure to be a marketing effort that makes the grade.

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