Editor’s Note: This blog post originally appeared on the Amway Answers blog.
I think it’s cool that my first name, Cynthia, means “Goddess of the Moon.” I’m neither a goddess nor an astronaut, yet it just seems to fit. I don’t think Heidi or Molly or Jenna would work.
The name that fits our business? The Amway business opportunity.
We’ve heard our business called by many other names. And frankly, they just do not fit.
Examples that we’ve heard – and that we consider deceptive – include the following: private franchise, wholesale buying club, virtual mall and tax shelter (one we particularly hate).
We’ve also heard Amway business opportunity meetings called things we don’t like or endorse, including “a financial seminar,” “ground floor investment opportunity” and even job interview.
Don’t get us wrong. We know that the name “Amway” triggers different reactions based on people’s history with, or perception of, our company. In inviting prospective distributors to talk further about their interest in becoming an entrepreneur, we don’t have the expectation that “Amway” will be thrown out in the first sentence.
But once it gets down to business, we do expect that. Once a person has said they want to earn a supplemental income, or help others become more financially stable, the transparent – and simply the right – thing to do is tell people that the opportunity they are considering is one powered by Amway.
So, if you hear us being called Heidi or Molly or Jenna instead, kindly let us know. We know this practice is diminishing, but we’d like to see it demolished.