15 May 2012

Cleaning with the stars

Some of the best online videos are designed by people who might not be experts with a camera, but who have unlimited imagination and enthusiasm.

We’ll uncap some of that creative talent in Europe, where we’re celebrating the first anniversary of our Amway Home brand with a call for original video demonstrations.

Video entries are due today for this pilot program. The videos are made by and star our distributors, as well as Amway Home laundry, dish or surface products. To date, more than 160 videos are contenders. [Update: The final number of entries totals more than 220.]

It’s a simple idea, but one that could have far-reaching potential. Our research shows that a home care demonstration increases sales volume, and improves both distributor and customer engagement.

Our Research and Development team will help judge the winning entries, based on novelty, simplicity and relevance.

We can’t wait to meet the winners later this year. Not only do they each earn a trip for two to Amway World Headquarters, they’ll also perform in their own demos, which will be professionally produced.

Watch the Insider for a future sneak peak!

Jesseca Frost, Amway Public Relations Intern, co-authored this post.

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