Companies have always used stories as a communication tool to articulate authenticity and original content. If a story is compelling enough, it will travel from person to person and convey a captivating snapshot of a brand.
The simple concept of storytelling hasn’t changed, but the medium we choose has.
For a global brand with over 20,000 employees and a presence in more than 100 countries and territories, storytelling for Amway is not only a priority, it’s an international social media approach.
There is no denying that social media is a powerful and credible force. Right now, there are more than 950 million active monthly users on Facebook. Each day, 200 million photos are uploaded and 3.2 billion “likes” and comments stream across the social site.
We use the traditional storytelling methods such as press releases, but in order to truly capture the Amway experience, we also offer our fans an interactive social hub of posts, tweets, images, videos and blog articles that provide a digitally holistic picture of our global brand.