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14 November 2012

First impression, lasting impression

It’s a cliché, but it’s true: You never get a second chance to make a first impression.

Amid strong growth in the direct selling industry, Amway President Doug DeVos wrote about the importance of that first impression in the current issue of Direct Selling News.

“As we look to share our businesses with even more people around the world, the first impression is always the most important and the most lasting,” he said.

That is why ethical business practices are so important. Amway is proud to be a member of the Direct Selling Association, which features a powerful Code of Ethics emphasizing the importance we place, as an industry, on ethics.

“The expectation is that distributors can rely on leaders in their organizations to uphold the highest levels of honesty, integrity, responsibility and accountability,” DeVos said. “At the same time, consumers should be able to trust that people in this industry possess strong principles, moral character and sound judgment.”

Read his complete column here.

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