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26 November 2012

It's a bird, it's a plane, it's a … flying camera?

A remote-controlled helicopter flew around the campus of our World Headquarters recently. While we’re pretty sure the operator was having fun maneuvering the machine, this was no toy.

It was carrying the Red Epic, a high-tech camera belonging to a crew from Brain Farm Digital Cinema.

We have more than 4,000 employees at our headquarters working to research, develop and manufacture our high quality products, and we want to share that story.

The team from Brain Farm came in with their flying camera and other equipment that is frequently used for elite fashion spreads and 3D IMAX features.

Over the course of two weeks they captured more than 300 still images and 90 minutes of video, including high-level aerial photography and detailed manufacturing close-ups.

They also documented our presence in the West Michigan community, such as the Amway Grand Plaza Hotel , Grid 70, and the Van Andel Institute.

Look for the wonderful results of this effort as we continue to share our story here and elsewhere. Meanwhile, check out a photo album from the crew’s visit on our Amway Facebook page.

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