7 December 2012

Fearless Females

According to the 2012 Amway Entrepreneurship Report, women in Britain are less afraid to fail at business than their male counterparts and a  full 74% of them believe they have already have the skills to succeed as entrepreneurs.

We know that lack of courage/fear of failure is a barrier to starting a business for many, but when it comes to what motivates people, this year’s study held a surprise – showing that fitting work around family life is an equally important inspiration for women and men.

This article explores other gender-specific differences discovered in the study, which includes interview with nearly 18,000 people from 16 European countries. It was done in partnership with Entrepreneurship Centre at Munich’s Ludwig-Maximilians University and GfK in Nuremberg, Germany.

We believe the Entrepreneurship Centre Director Andy Goldstein best summarized the findings on females. He said, “We have already seen women breaking down the barriers that existed in business and making a huge contribution in terms of ideas and the drive to make them work. The research shows that if they have an idea, they are prepared to run with it and this is something the UK and the rest of Europe must harness.”

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