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8 April 2013

Amway asks, 'What if?'

When cofounders Jay Van Andel and Rich DeVos started Amway in 1959, they did not stop with their initial product offering or American footprint. They kept growing by asking themselves, “What if…?”

That same question is still asked each day by our Business Innovations team. Glenn Armstrong, head of the team, talks about it in this video, the first of several we will be posting.

“If you continue to ask yourself, ‘What if?’ it gets you thinking about the possibilities,” Armstrong said. “What if we had this many distributors? What if Amway supplied these types of products?

“If you ask yourself, ‘What if?’ you find yourself getting used to being outside your comfort zone.”

[vimeo 57462962]

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