23 June 2016

Artistry hits the runway!


The slits, sleeves, and sparkles of Pamella Roland’s 2017 resort collection set her stage aglow, dazzling audiences with a truly celestial spectacle. Roland’s gowns and pantsuits, however, weren’t the only thing twinkling in her collection. Before the show, the unmistakable gleam of Artistry Signature Color Light Up Lip Gloss illuminated Global Makeup Artist Rick DiCecca’s hand as he put the finishing touches on a model’s face.

As a sponsor of Roland’s 2017 Resort Collection, Artistry™ was the featured cosmetic line in the show. DiCecca was the creator behind the runway look, using products from across the Artistry brand to enhance the clean and bright feel of the collection.

Starting with a base of Ideal Radiance Illuminating Essence, Artistry Supreme LX Face Cream, and Artistry Supreme LX Eye Cream, DiCecca and his team of Artistry stylists combined Artistry Youth Extend Lifting Smoothing Foundation and Artistry Concealer Stick to set the stage for flawless complexion. DiCecca then used Artistry’s Signature Color Eye Shadow Quad, Artistry Signature Color Longwearing Eye Pencil, and Artistry Signature Eyes Length & Definition Mascara to leave models with a runway-ready eyes. To finish the look off, DiCecca applied a coat of Misty Mauve or Pink Beige Artistry Signature Color Light Up Lip Gloss.

The pairing of Artistry and Ms. Roland’s collection was a perfect match. As a brand that continually seeks to develop products that give women across the world a striking, radiant look, it only makes sense that Artistry would debut during Resort Fashion week sponsoring a clothing show exuding the same feel.

The show was held on June 8th, 2016 at Bvglari as part of New York Fashion Week: Resort. See more photos from the event on our Facebook page!

—By Ericka Buitenhuis, intern, Amway Global Public Relations





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